Graphic Design Career Specialties

Graphic Design Career Specialties
  • Advertising: Graphic designers in the advertising industry are responsible for creating artwork that goes into print and television advertisements, billboards, signs, brochures, and other materials.
  • Book Design: Book designers create illustrations and other artwork that is found on book covers.
  • Corporate Identity: Designers responsible for creating a corporate identity do so through logos and other symbols used in various corporate publications that effectively project a company's image.
  • Desktop Publishing: Desktop publishers use computer software to format and design the layout of visual graphic elements to use in publishing materials.
  • Packaging Design: Graphic designers create the overall look of a product's package, which includes artwork, print type, and layout.
  • Publication Design: Publication designers create the artwork, type, and layout for various publications such as newsletters, brochures, and reports.

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